C O L T O N  Y U
I.
2022 - 2025
II. 20115 - 2022
III. 2008 - 2015
IV. Contact


With over 15 years of industry experience in product design, development, and commercialization, Colton specializes in bringing ideas to life—transforming concepts into market-ready products that fuel brand growth. His career spans a broad range of business environments, from small family-run operations and large global corporations to fast-moving, high-growth startups.

Colton has led the creation of both private label and in-house collections, helped scale accessories categories through iconic, best-selling products, and established product strategy and commercialization frameworks for emerging brands. His approach is grounded in a proven Design–Develop–Launch (DDL) process—ensuring that every product moves from concept to manufacturing with a strong alignment to design vision, business goals, and timely execution.

At the core, Colton brings a full-spectrum mindset, balancing creativity with strategy, and vision with delivery—always with a deep passion for building thoughtful, impactful products.
 

I. Monos
monos.com

Product Development & Commercialization
Luggage, Bags,  Hard/Soft Goods, Apparel

Senior Manager Director
  • Product Strategy & Merchandising 
  • Go to Market Commercialization
  • Advanced Concept & Innovation
  • Factory Sourcing & Management 
  • Product Lifecycle Process and PLM System Management
  • Product Team Leadership
  • Design and Development



II. lululemon
lululemon.com

Product Development
Hardgoods (Bags, Accessories)

Developer Senior Developer Manager
  • Product Development 
  • Technical Design
  • Team Management and Mentorship
  • Go to Market Build and Management
  • Advance Concepts Development


Design Operations
Apparel (Mens)

Lead
  • Go to Market Implementation
  • Design Operations Management
  • Design Team Management







III. Ryders Eyewear

https://www.ryderseyewear.com/
Product Development & Buying
Eyewear

Assistant Developer
  • Design & Development
  • Planning Allocations
  • Sourcing
  • Supply Chain Operations